Company News

P&G Rolls Out Plant-based Dreft purtouch

Made with 100% renewable wind power electricity at a zero-manufacturing-waste-to-landfill site.

Author Image

By: Christine Esposito

Editor-in-Chief

Procter & Gamble is rolling out new Dreft purtouch, a 65% plant-based baby detergent that is hypoallergenic and made with naturally-derived ingredients. The formula is free of dyes, chlorine, phosphates, ethanolamine and optical brighteners and is made with 100% renewable wind power electricity at a zero manufacturing waste to landfill site, according to the CPG giant. The introduction of Dreft purtouch comes at a time when new and expectant parents are making careful choices when it com...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters